POLITICAL MARKETING

This time we are going to analise political slogans that politician have used in this year's campaings.

This is the poster of eh bildu.

1-Description: We can see their slogan which is "Para avanzar ERABAKI" that means "choose to progress". We can also see 4 people, members of the party.
2-Content: The slogan is written in basque because it's a basque party and they want to be voted especially by basque people that's way they put ERABAKI, like "choose us". They put the face of this 4 to transmit confidence and equality as there are 2 girls and 2 boys.
3-Context: They get 4 seats
4-Conclusion: It is a coincidence but they get 4 seats and there are 4 peole in the picture, it seems that they get what they want.






This poster is vox's

1-Description: We can see their slogan "La España viva" which means "The alive Spain" and one letters are filled with the flag of Spain.
2-Content: The slogan has a double meaning because if you change the order it says "Viva España" which means "Hurrah Spain".
3-Context: They get 24 seats and it is a lot because it's a new party.
4-Conclusion: The slogan was ok for people who are very proud of their country.





The last one is Pacma's slogan an animalist political party.

1-Description: Their slogan literally says join in with the revolution. When it comes to to the design, it's very clean and easy to understand with no hidden meanings and a strong message.
2-Content:I find this sentence interesting because it completely comes one with their programme which would make a huge different in how animals are treated nowadays. This was very appealing for people and from a marketing point of view they made it.
3-Context: Pacma had some awful results in the past elections and didn't make it to even achieve a seat in both chambers.
4-Conclusion: They need to do something else if they want to get some seats in the parliament.